Rebuilding a Legend:
UX Concept for Laguna Seca’s First Mobile App
Laguna Seca is one of the most iconic and historically significant raceways in the U.S., yet it lacks even a basic mobile experience for fans. This concept project reimagines the race-day journey with a modern, mobile-first UX — designed to honor its legacy while delivering a smarter, more connected future for motorsport fans.
🏎️Overview
The Problem: A World-Class Track, No Modern Fan Tools
The Goal: Design Laguna Seca’s First-Ever Mobile App
The Process: UX Audit → Wireframes → Prototype
The Vision: A Race-Day Companion Worthy of the Track's Legacy
Outcome: A Concept That Modernizes, Not Replaces, Tradition
Project: Weather Tech Raceway Laguna Seca - The Laguna Seca Fan App
Role: UX/UI Designer
Tools: Figma, Adobe Illustrator, Notion
Timeline: 2–3 weeks (Concept Project)
📊 Research
UX Audit: Evaluated Sonoma Raceway, NASCAR, INDY CAR, F1 apps for best practices
Sonoma Raceway: Ticketing is buried and navigation lacks mobile responsiveness. No live alerts or personalization features.
IndyCar App: Sleek UI with race schedules, live timing, and notifications, but limited fan engagement tools.
NASCAR App: Offers live race coverage and AR features, but cluttered UI and overwhelming information layout.
User Personas: Weekend race fans, families, motorsport photographers, campers
Pain Points Identified:
Confusing event schedules
No mobile ticket management
Difficult site navigation (especially for first-time visitors)
Lack of real-time race updates
🛍️ Goals
Centralize race-day essentials in one app
Streamline ticket browsing and checkout
Offer interactive maps and real-time updates
Celebrate Laguna Seca’s legacy through design
📏 Key Features
Smart Dashboard: Countdown to events, weather, alerts
Buy Tickets Flow: Mobile-first design, progress indicators
Interactive Track Map: Camping, food, seating, bathrooms
Fan Mode: AR features, scavenger hunt, social feed
Push Notifications: Live race starts, delays, feature announcements
✏️ Design Process
Wireframes: Created low-fidelity screens to map core flows
UI Design: Bold, racing-inspired visuals with dark mode interface
Prototype: Interactive flow created in Figma for home, tickets, map
📆 What’s Next
Add data visualization (lap times, driver stats)
Expand AR features
Conduct user testing with local race fans
🚀 Outcome
The app concept provides a streamlined, exciting experience that connects fans with the track before, during, and after events. Designed to surpass existing raceway apps in usability, visual clarity, and engagement.
🙌 Reflection
This project combines my passion for motorsports and design. It represents not only a UX challenge, but an opportunity to bridge tradition with technology for a better fan experience.